Testimonials

"Carol is my go to real estate advisor and continues to represent me, my family, and my business interests."

Carol has helped me with over $15m worth of transactions within the last year including the sale of my family’s home for $2.6m in San Francisco. She assisted my family and me with the purchase of our new multimillion dollar home and also listed another SF luxury property for us earlier this year.  We recently acquired another investment property before it was on MLS.  Carol is my go to real estate advisor and continues to represent me, my family, and my business interests.  I look to her for straight honest advice.  I would absolutely refer her to any clients.  Carol is great broker and her skills at marketing and ability to read the market has made her our trusted real estate advisor.  We are always looking at investing in more real estate and Carol continues to be our go to on either the sale or purchase.

David L. |
CEO |
San Francisco

Carol and her team are a one stop shop...

Carol helped us sell our home and buy our new home. Carol and her team were extremely responsive and arranged for us to see homes that accommodated our schedule. When we were ready to submit our offer, she got us the documents immediately. In addition, she helped us find vendors to update our new home. Carol and her team are a one stop shop and we wouldn't hesitate to use them again.

Gaylen & Linda F. |
Systems & Business Analytics, Fisher Investments; Certified Agent Support Specialist, Marcus & Millichap |
Peninsula

"She is definitely my go-to agent for Bay Area real estate transactions."

I worked with Carol on a very difficult property I came to own. I was mostly overseas and only spoke to her over the phone. Despite these difficulties, she made the transaction quick and smooth. She was responsive, reliable, efficient, timely, insightful,
resourceful and knowledgeable. She is definitely my go-to agent for Bay Area real estate transactions. Carol Reen has my 100% endorsement.

Pat Y. |
Real Estate Investor |
Oakland

Carol is simply the best realtor in SF

Carol is simply the best realtor in SF. She is extremely knowledgeable about the real estate market and readily shares her insights on the market; she'll tell you where your budget fits within the market. Carol also maintains excellent relationships with her fellow realtors; this allows Carol to gain insights into the sellers' hot buttons which can help your offer prevail in an extremely competitive market. Thanks to Carol, we were able to buy a fabulous property in a great neighborhood. We were delighted with our experience with Carol, we highly recommend working with Carol to buy or sell a property.

Kristy D. |
Marketing Director, Pfau Long Architecture |
San Francisco

[A] tremendous source of help and expertise from start to finish...

Carol was a tremendous source of help and expertise from start to finish in the fast sale of our multi-family investment trust property. What a pleasure it was working with Carol and not having to worry about any aspects of the planning, sale, negotiation and compliance stages because she on top of them all! Not only was Carol consistently diligent and timely, she was spot-on with strategy and gave us very unbiased and skilled advice. Thank you for protecting our investment assets so well and making getting over all of the complicated hurdles seem like a cakewalk!

Sandy C. |
Attorney-at-Law, Poniatowski, Leding & Parikh |
East Bay

[I]mpressive breadth of knowledge and experience...

Carol has an impressive breadth of knowledge and experience with the Bay Area real estate market. With boundless energy and enthusiasm, she did a fantastic job of guiding me through the challenging process of selling a house.  In addition, she has a very professional and efficient support staff.

Don B. |
Engineer, Apple |
East Bay

[V]ery responsive to my needs and concerns.

Carol is very knowledgeable and professional, and was very responsive to my needs and concerns. She made what can be a stressful process so much easier.

Alexis M. |
Partner & Lead Attorney, Winer, Mckenna & Burritt, LLP |
East Bay

[M]akes real estate fun, interesting, profitable and successful!

Carol Reen has a dynamic personality, an abundance of energy and she is a very persuasive strategist. Carol makes real estate fun, interesting, profitable and successful!!!!!

Ned S. |
Business Owner, Home Machine Shop |
Peninsula

Carol's knowledge of the local markets...[is] incredible.

Carol is amazing! Our seller wanted a very aggressive (two week) close despite having done very little preliminary work (inspections). We were under contract on Friday and Carol had the inspections start Saturday. Her professionalism, advice, and friendship made what would otherwise have been a difficult transaction very successful.
Before we were under contract, Carol's great knowledge of the local markets, and profound eye for detail / sloppy craftsmanship were incredible. Early on she demonstrated a great work ethic by casting a wide net (including direct marketing) in order to find us the perfect home. Thank you so much, Carol!

Michael S. |
Account Executive, Apttus |
Peninsula

"[C]ouldn't be more pleased with how smooth the process was..."

We just sold our home and couldn't be more pleased with how smooth the process was, due to Carol and her team’s exceptional work. We were referred to Carol by friends. Her professionalism, extensive knowledge of real estate, her warm and friendly personality, and her confidence made us feel we could rely on and trust her.  In fact, we chose Carol as our listing agent after our initial meeting. Carol contacted us regularly and provided us with detailed information about the logistics of our sale from general information about the current market and comparables, to setting dates on calendar for projects, detailing our home improvement process (painting, cleaning, staging) and the resulting marketing plan (photographer, website, sales materials).  Carol understood that we had a tight budget and she went out of her way to work with other professionals to bargain for the lowest and affordable price during the improvement process.

One of the things we really appreciated about Carol was her sense of urgency: everything  to Carol was a priority. Whenever we had a question, whether via email or phone, she responded right away. She kept us up-to-date on every step of the selling process, and called or emailed after every open house and showing (which was very comforting, especially since we had to sell our home as quickly as possible due to financial hardship).  We were so happy and thrilled that our house was sold above and beyond the asking price! She pulled us out of a dark tunnel and gave us more breathing room and a comfortable new life! She is an angel  to us! From our initial meeting to the closing of our sale, we felt nervous, but at the same time so confident knowing Carol could handle anything during this process. That’s why we trust Carol so much. We've come to feel as if we've known her as a very good friend for many years.  We highly recommend Ms. Carol Reen to anyone looking to sell their home!

Melinda H. |
Nurse, San Francisco Veterans Health Affairs |
San Francisco

Her knowledge, experience and connections made the process as seamless as it could be.

Carol Reen is the go-to agent for buying and selling homes in San Francisco. My husband and I would have never survived the process of both selling and buying if she hadn't been there every step of the way to help manage and move the process along. She negotiated for us every step of the way - helping us get our desired numbers both when selling our old apartment and buying our new home (that we LOVE!). Her knowledge, experience and connections made the process as seamless as it could be - which says a lot for anyone who knows how taxing the SF real estate market is these days. Carol is simply the best! Not only have I already referred her to a number of friends who are first-time home buyers in the SF market, but I can honestly say I have made a friend throughout this process. If you are looking to buy or sell your home - you literally cannot go wrong having Carol on your side.

Jessica K. |
Director of Brand Marketing, Blurb |
San Francisco

Carol fought hard to bring in the right buyer...

Carol Reen came highly recommended by a trusted friend based on her drive and enthusiasm for selling properties. My parents moved into assisted living and we needed a quick sale at a good price so they would be able to afford the needed care. Carol came in and took charge of preparing the property for sale. She worked her magic and transformed the house into a modern and inviting home. She knows how to do a complete presentation and showed her expertise in real estate with her excellent staging job. Throughout the process Carol fought hard to bring in the right buyer and made the nerve-wrecking sales process easy to navigate. In the end we received a great price for the property and Carol earned my respect for her skill & knowledge. I would recommend Carol to anyone who is going to sell (or buy) a house – there is no one better.

Glen B. |
District, Regional Audit & Commercial Division Manager, Recology

[I]ncredible and professional on all counts.

We met Carol after going through and not liking three other agents. My partner is a number cruncher and data driven guy and he liked her from the first meeting. Carol was with us the whole way of buying and selling our home. Not only did she walk us through options with her vast knowledge of areas on the peninsuila, she helped us through the financing, what we could afford now and what it could look like in the future.  She is incredible and professional on all accounts. I loved that she could see the sides to all the angles and then help us see them. The layout, neighborhood, upside, development in the area, what it could look like. Carol really gets it all. The actual part of getting financing secured and locked was much easier with her than our previous house purchase. She walked us through all the options, returned all our calls quickly and assuaged our worries. She told us our home would be the right one for us and, after losing a few offers in this crazy market, we got a home we look at every day and absolutely love! Plus she sold our home for more than we expected and got us into our new home for what we wanted. I recommend her to any friend looking for a home.

Bridget & Julien M. |
Former Marketing Manager, Audible Magic; Software Engineer, Waymo |
Peninsula

...She Rocks

Carol Reen is definitely the go-to realtor for buying or selling in this market, and I recently did both with her help. Carol is very savvy about every detail from financing to staging.  And she is a hard negotiator. She clearly got me more than I expected on the sale of my place on the Peninsula and then when I bought in San Francisco, she negotiated an additional credit when there was a signifcant issue that arose even though I had purchased 'as is.'  Carol got the necessary appraisals in at the prices needed because she was there with all the comp’s negotiating toe-to-toe with the recent comps, or “with bells on her toes” as she says. Carol Reen is an impressive force out there in the real estate market and I learned a great deal from her, and am still learning from her because she stays in touch and has a real commitment to her clients.  I have worked with other agents previously, but Carol goes above and beyond.  Carol is a rock for her clients and …she rocks.

Linda V. |
Retired Teacher, San Mateo-Foster City School District

Carol worked hard to bring the perfect buyer to us with precise marketing...

My Spanish-style home in Daly City was truly unique. Originally built in 1936, it had been relocated to its current lot.  The property had many amazing intact period accents, but despite its obvious charm, it had also seen better days and required some repair.  I was nervous to sell because I thought it was impossible to find the right buyer.  Carol worked hard to bring the perfect buyer to us with precise marketing and being willing to work through challenging conditions with appraisers and lenders, and ultimately finding success because of that willingness.  She is a consummate professional, a rock of support and a wealth of resources for her clients.  I am confident in saying that I sold my home and I owe it to Carol Reen; many, many thanks!

Peter B. |
iBooks Content Specialist, Apple

...[M]ade the process as easy as buying a house can be.

We had a very tight timeline and tight budget. We couldn't have picked a better agent than Carol. She expertly guided our search, kept us calm no matter how stresseful the process, and made sure we found the right place. Carol is direct, honest, and a great negotiator. She is also a ton of fun  to work with. Her entire team made the process as easy as buying a house can be. I highly recommend Carol.

Kate P. |
Vice President, Prologis |
San Francisco

[A]n expert in her field

Carol is personable & an expert in her field. Buying a home in San Francisco is a crazy, scary process. Carol led us through it step-by-step and helped us make competitive offers while staying within our budget - and we got one! Amazing! Highly recommend.

Abby & Christopher B. |
Product Manager, Fortune 500 Company; Engineering Manager, Fortune 500 Company |
San Francisco

...had I worked with another agent, my home would not be this perfect

Carol was absolutely amazing in helping me to purchase my dream condo!! She surpassed my expectations in every way. I have never met an agent who puts his/her clients' interests ahead of theirs the way Carol does.

I had been looking to buy a condo for over 2 years in San Francisco. As we placed offers on certain properties, Carol educated me on the appropriate market value for each property. At times, even though I was willing to place a higher offer, Carol pushed back on me to tell me that I would be overpaying for that home. It's rare these days to find an agent who pushes back on his/her client to not purchase a condo at a higher price. For one, it demonstrates how vested Carol is in her clients and two, it instills trust between the agent and the client.

I should also mention that two years is a long time to be searching for a home, but Carol never stopped looking for me. She kept going to showings, constantly called her contacts, and tirelessly sent out letters to potential sellers to find me the perfect home. When I finally went into contract, Carol then scrubbed through the home docs to make sure that I, as the buyer, was not inadvertently stuck with any of the seller's costs. She made sure my home-buying process was as smooth as could be from start to finish.

Carol really is wonder-woman, and I have no doubt that had I worked with another agent, my home would not be this perfect.....thank you Carol, for everything!

Rahul A. |
Chief Investment Officer of Equities, Advisor Partners, LLC |
San Francisco

The Competition is Fierce...

Purchasing a home in the Bay Area is not a piece of cake. The competition is fierce, and you have to really understand the entire buying process and the area. Working with Carol made this experience much easier. Her expertise and responsiveness are impressive, and her connections to financial  institutions, insurance companies, etc. helped make the buying process extremely fast.

Xing L. |
Growth Product Manager, Dropbox |
Peninsula

She is so knowledgeable about financing and every neighborhood and trend in the Bay Area...

Carol is amazing!! She is so knowledgable about financing and every neighborhood and trend in the Bay Area. We felt she had our back in every detail. Her help in narrowing down neighborhoods in San Francisco was invaluable! We truly enjoyed every minute spent with her! After closing, Carol also helped us with finding a wonderful contractor to help remodel bathrooms in our condo. We highly recommend Carol. She is a fabulous agent and now a friend!

Debby & Joe L. |
CFO & Manager, Oakmont Senior Living |
San Francisco

[U]tmost integrity, dedication and professionalism...

I worked with Carol for almost a year to find a perfect home (since my situation changed a few times) and she has always been patient and dedicated all throughout. We eventually found our perfect home with her help in January 2015. With her professionalism, we were able to close within 3 weeks to get the house of our dreams in a competitive SF market. What truly stands out is Carol's sense of ethics as she truly put our interests first. To her, this is a true 'people' business rather than a transactional matter. She is able to approach it with utmost integrity, dedication, and professionalism. I would strongly recommend Carol to anyone considering buying or selling in San Francisco, as she knows the market exceptionally well!

Anya R. |
Business Development & Strategic Partnerships, Google |
San Francisco

[S]he was totally on top of the game...

We met Carol at the beginning of our journey to buy a home in San Francisco. We immediately liked her for how directly and honestly she spoke to us.  We struggled a lot in understanding what we were looking for and where we wanted to live, not to mention the crazy real estate market in the Bay area!  Throughout this very painful process Carol was always patient and always available to address our questions. She helped us narrow down what we actually wanted, what would be good for us as a family but also what would be good as an investment. When we finally found the house of our dreams, she was totally on top of the game and guided us to closing escrow at the speed of light. Even the Listing Agent was impressed by her talent. Even after close of escrow, she is always available to help us during our first steps as first-time homeowners!

Barbara B. and Riley C. |
Neuroscience, PhD; Entrepreneur/Engineer, Square |
San Francisco

Carol understands the market well, which helped us a lot...

It took us two years, a few setbacks with other realtors, some frustration and one rock star realtor - Carol  - to find our dream home in San Francisco.

Prior to having Carol as our realtor, we had a string of realtors we weren't quite satisfied with. We realized how rare it is to have a great realtor. Trust us: it might be easier finding a soul mate than finding a good realtor in a competitive market like SF!

We were introduced to Carol by our loan officer whom we trust tremendously. We were lucky to have the opportunity to be working with her. We clicked instantly. We like her bubbly personality, her energy, her responsiveness, and most importantly, being on top of things and getting sh*t done!

Carol understands the market well, which helped us a lot to pin down the neighborhoods we like. Carol has a great network in the industry, which was incredibly facilitating in pushing our deal through. Furthermore, Carol understands the client's needs. Her style is customer-centric, which we felt very comfortable to work with. We love Victorian and Edwardian homes. We finally found a beatiful Victorian home we fell in love with at first sight. And we couldn't have gotten this place without Carol.

We couldn't thank her enough for what she has done for us. We finally have a Victorian condo in SF we can truly call home. We are very happy with the end results as well as enjoying the ride of working with Carol.

At the end of the day, we not only found our dream home, but also found the best realtor and a good friend!

Kai Y. and Antti P. |
SQA Manager, Apple; Technical Director, Blackberry |
San Francisco

...[A]ttentive to concerns and was always available for questions.

Right from the start, Carol genuinely listened to our needs and got to know us as people. She was attentive to concerns and was always available for questions. She has an understanding of San Francisco's different neighborhoods that helped us focus our search in such a difficult market. As first-time homebuyers, we surely presented some difficult moments for Carol. She never waivered and kept us focused on the journey. She understands the personal element of buying a home and also knows when to shift focus to the bigger picture. We'd be delighted to work with Carol and her amazing team in the future!

Justin E. and Arthur H. |
Director of Finance, St. Vincent de Paul Society; Certified Registered Nurse Anesthetist, Kaiser Permanente |
San Francisco

[I]nvaluable advice and expertise...

We thank Carol for her invaluable advice and expertise and for making our first home-buying experience amazing!  We're so glad she found us!

Jeff and Janet A. |
Principal Scientist, Bayer Healthcare; Scientist, Kezar Life Sciences |
Peninsula

"Her eye for detail is unique, and her professionalism is superb."

We can't describe what a pleasure it was to buy our first home from Carol Reen. Besides being a joy to hang out with during the whole process, she was knowledgeable about the entire bay area. Her eye for detail is unique, and her professionalism superb. She was such an asset in figuring out the right move for us. We ended up with our dream home. We would recommend Carol Reen without hesitation. 

Lark and John R. |
Former NFL NY Giants Player & Executive Director, UBS Investment Bank |
Marin

...explained the market elements of San Francisco and created strategies for us.

I want to extend to Carol our most sincere "Thank you!" in the purchase of our new condo. She was the perfect realtor for us. Through the months of searching she was always optimistic, patient and very professional.  She explained the market elements of San Francisco and created strategies for us.  She always took the time to explain to us what was going on in the bidding process and gave us options to assist us.

She taught us so much about the real estate world, and along the way we learned so much more from her.  It was a true pleasure to work with her.  Thank you so much!

 

Lisa and Steve B. |
Retired Senior Director, Johnson & Johnson; Consultant, Business Process Innovation |
San Francisco

Without her savvy, we would not own the property today.

Carol Reen masters the geography of the real estate market, is well versed in the relative values of location and property, and possesses a hard-boiled empirical mind. To this she adds a very friendly personality and great determination. She helped us navigate the purchase of a short sale property in a very tight deadline, was on top of things and in permanent contact with the lender and escrow officers to ensure a timely closing. And she kept us informed at every step on the way. Without her savvy, we would not own the property today. Better, yet, she pledges her help beyond the purchase. I’ve already said she’s a great agent, I forgot to say she’s a great person as well.

Dr. Joan R. |
Director & Professor of Iberian Studies, Stanford University

"[I] respect and admire her business savvy."

She is truly a professional in every manner of speaking. She works hard for her clients; getting the best deals available on the market. I wholeheartedly respect and admire her business savvy. I would use her again, without a second thought!

James B. |
Retired Entrepreneur |
San Francisco

..whether you are buying or selling, I would highly recommend Carol to help you.

The service and personal attention we received from Carol was exceptional and truly unexpected! Carol is exceptionally knowledgeable of the local market and the key service contacts for the inevitable home inspections. Carol and her team were instrumental in guiding us in our search for our dream home. After patiently going through listings and explaining tax details with us (first time buyers), Carol made sure we got the best purchase value possible by means of tough but fair negotiations based on market knowledge. If you're looking for an honest and extremely thorough Realtor, Carol and team are the ones I would highly recommend. 

Regardless of whether you are buying or selling, I would highly recommend Carol to help you. We could not have asked for a better Realtor to guide us through the process.

 

Ricardo C. |
Vice President of Programmatic Operations, Tremor Video

...I always felt like she was looking out for our best interests.

Carol pulled together the impossible and I am convinced that, had we used another realtor, we would not have the perfect home for our family. Carol's depth of knowledge, phenomenal negotiating skills, excellent team of professionals, and her constant attention to every detail from start to finish enabled us to close escrow in 21 days and conquer a multiple offer situation. Most importantly, I always felt like she was looking out for our best interests.  I would refer her to anyone in a heart beat. Carol made the entire process seamless and continued to deliver beyond our expectations.

Michelle J. |
Senior Vice President of Private Banking, City National Bank

[She] negotiated hard to get us the value we desired.

Carol was highly recommended and indeed, a very trustworthy, personal and most important, an expert in the turbulence market of real-estate homes of the mid peninsula. Carol worked with us on our priorities, aligned us toward the right neighborhoods and was always there for us, on time and with perfect advice. Carol managed a swift close, brought in a set of highly professional personnel for inspections, loan management etc - and negotiated hard to get us the value we desired. 

Cannot recommend more.

 

Elad M. |
Product Manager, Google

...phenomenal real estate agent.

Carol Reen is a phenomenal real estate agent. My husband and I recently purchased a home in San Francisco due to this wonderful woman. When we were looking for our new dream house, we were seeking for the best neighborhoods but because of the our lack of expertise in real esate, we needed someone, that could help us with everything. We tried several real estate agents but there were no good fits. With the advice of other agents direction, we automatically assumed that San Francisco was out of our league. Carol on the on other hand was able to find us the right neighborhood and for the right price. She is extremely advanced in negotiating. After six months of purchase, naturally we refied our home. The appraiser asked my husband if we had any inside deals. Our home was valued way above our purchase price. My husband replied, no inside deals, just Carol Reen.

Maricel A. |
Branch Manager, Fremont Bank

Carol is a true expert...

Buying a house is a seriously complicated & harrowing process, so it's essential to have a capable, experienced, connected agent guiding you. Carol is a true expert, with 15+ years in real estate & appraising, a deep knowledge of the SF real estate (& realtor) landscape, & a passion for helping people find homes they will love living in. We ended up in a complex multiple counter-offer situation on a probate sale where we weren't even able to match the highest offer on the table -- without her acumen & skill, & the way she worked hand-in-glove with Herb Brown at Mortgage Lenders of America to get our terms water tight, I don't think we would have managed to come out on top. She absolutely loves what she does, is great at it, & is a pleasure to work with. We were referred to Carol by friends who worked with her to buy a house over the summer, & we in turn wholeheartedly recommend her to anyone who is looking for an agent.

Christine D. |
Senior Manager of Media & Inventory Operations, Fortune 500 Company

I have already recommended her to a friend and I will continue to do so in the future.

I thought home-buying would be a nightmare--and then I met Carol.  Carol loves what she does and it shows.  She is patient.  She speaks straight and there was no B.S.  She listened to what my spouse and I wanted in a home and then she only showed us houses that fit those criteria.  Most importantly:  she delivered once we decided to make an offer.  She has networks, connections and professional relationships that have helped us with any problem or situation we encountered in the home-buying and now home-owning process.  Her door was always open for questions, concerns and reassurances.  I have already recommended her to a friend who decided to buy a house and I will continue to do so in the future.

Matthew W. |
Software Engineer, Google

I would absolutely refer her to anyone...

I am a PhD with a scientific research background and approached home-buying with the same method. I wanted to be sure I did my homework and read books about how to buy a house and how to pick a realtor. The conclusion was that I wanted someone who lived and breathed real estate to represent us. Although I had known Carol prior to engaging her services, I was absolutely impressed with her knowledge of real estate, real estate values and how she handled negotiations on behalf of me and my husband. Initially, my husband and I had very set ideas about what each of us wanted to see in a home and these ideas did not necessarily match; Carol helped us come together and better evaluate our criteria and find common ground. Carol is well versed on the different type of real estate sales including short sales, trust sales, and bank foreclosures.

We submitted offers on homes in San Carlos, Menlo Park, Palo Alto, and Los Altos and Carol was there for us on every multiple offer scenario and was enthusiastic throughout the entire the process. On one offer that we made, Carol was asked on short notice to do a formal presentation at 9 p.m.! Carol professionally presented our offer to the trustees of the estate who in turn were so impressed with Carol’s knowledge and expertise that they gave us an opportunity to move into first position.

While Carol’s strength is negotiation and numbers, she also has a background in developing real estate properties. She educated both me and my husband on what would need to get done to a home and then benchmark what a general contractor would typically charge for the repair or upgrade. When I wasn’t available to view a property, I trusted Carol to look out for our best interests.

I can honestly say that Carol expertly negotiated our dream home in Los Altos and I would absolutely refer her to anyone looking for a home or investment real estate in the bay area.

 

Keren G. |
Finance Management Analyst, Stanford University |
Peninsula

Throughout the whole ordeal, I never once had to worry about being exposed or ill protected in a very messy transaction.

Carol, Paul and Amanda were fantastic during the home buying process. As first time home buyers the team worked overtime on calming my nerves, explaining things simply, and running the process. This was incredibly valuable to my boyfriend and I given the complicated nature of our transaction. The home we purchased was not only a forced sale, but also set to condo convert upon close of escrow, adding to the complexity. Throughout the whole ordeal, I never once had to worry about being exposed or ill protected in a very messy transaction. Carol expertly navigated us through the offers, counters, inspections and close. 

We are incredibly grateful for the teams hard work and help over the last couple of months. Carol's number remains a frequent contact as my boyfriend and I continue to reach out for advice on electricians, plumbers, home warranties etc.  In a tricky market like SF, I believe it is so important that your agent is an expert in SF real estate trends, experienced in an array of transactions (so that you are properly prepared to execute on a home you fall in love with), and both a natural at listening to your concerns and at helping you clarify your priorities. Carol does all of the above.

Lauren J. |
Investor Relations Associate, Jackson Square Partners |
San Francisco